Friday, January 28, 2005

Is an MFA The New MBA?

Fortune: "Vying for an edge in business? These days elite MFA (master of fine arts) degrees are the ones in demand. People with a design education "take bigger leaps creatively," argues Mark Breitenberg, liberal arts chair at Pasadena's Art Center College of Design, pointing to grads in management at BMW and Nokia."

This all sounds great and promising but creative people still have a big hurdle ahead, not everyone is receptive to this idea. Just take a look at some of the qualifications companies are asking for brand managers, product development, innovation managers etc.