Death of traditional public relations?

Economist

"But Mr Scoble is at his best when he opines ruthlessly on Microsoft's technology. When Google or Apple or anybody else makes a better product, he blogs it. “I've been pretty harsh on Microsoft over the years,” he says. This gives him credibility, and thus power. If somebody somewhere takes a swipe at Microsoft that is unfair, Mr Scoble can cry foul and actually have his readers concede the point."