Sunday, February 20, 2005

If you have a sales team you sell crap or a commodity

When was the last time someone really sold you anything? That new home, car, computer, pair of shoes, dress or a box of cereal. How many of these choices were influenced by a salesperson. I would say zippo, nadda, zilch, none. I went out and bought myself an ipod because I think they are great and wanted one. The salesperson in the store was just an obstacle in my way to the cashier.

How do you spot a company with terrible products, they tell you they are sales focused. Seth Godin makes the point:
"Sometimes it seems like the very best stuff sells itself. That explains why some car dealerships have waiting lists and sell stuff for a premium, while others look like ghost towns.Sometimes, salesmanship is overrated. What matters more is real marketing, marketing that involves making the right product, not hyping it."

Do beautiful women have a sales force working for them convincing you to go out with them?