Michael Jackson has always been white

There is a whole generation who have only known Michael Jackson to be white. They weren't alive during his black years. If I mention Logan's Run there will be people who have no idea what it is. Thus the problem educators, businesses and marketers face in speaking to their audience.

Beloit College publishes a Mindset List every year for its faculty and staff making them aware of how the new generation entering the college views the world. Examples:

• Richard Burton, Ricky Nelson and Truman Capote have always been dead.
• South Africa's official policy of apartheid has not existed during their lifetime
• George Foreman has always been a barbecue grill salesman

Building a mindset list for your target audience might give you some new insights and more focus.