Monday, April 25, 2005

Krispy Kreme closes R.H. location

Richmond Hill no longer has a Krispy Kreme, the signs have been taken down and windows covered with paper. Where do I go now if I want some "glazed air"? I live near this location and remember when the line-ups started outside the door. It took me a few attempts until I could actually taste the donuts. Its no surprise that it closed.

The one thing that you can learn from Krispy Kreme is how to effectively use public relations to promote your business. They didn't use any other type of mass marketing.

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