Upgrade to Smoke Signal 5.01

Over at Airbag the idea of using smoke signals to communicate to the outside world about the selection of the new Pope might seem outdated but this comment makes a great point:

"You know, I hate to say it, but the Vatican has a good idea. Have a little fire, make a little smoke, and let everyone else spread the news."

Isn't that what we all really want to achieve with our marketing.