Can design save General Motors?

It seems like a struggle talking to non-designers and opening their eyes to the problems with their business. Many companies lack a right brain and try to run the organization with only one half, the lefty numbers side. Can you really blame them that's how our education system programmed them. From True Talk's post Righty Lutz I pulled this quote from General Motors Bob Lutz:

"What we are re-learning as a company is that we are not simply in the transportation business; we’re in the art and entertainment business. So, what we’ve got at GM now, is a general comprehension that you can’t run this business by the left intellectual, analytical side of your brain alone, you have to have a lot of right side creative input. We’re putting a huge new emphasis on world class trendsetting design."