Design Matters Now

If you are a creative person you might be shocked to hear that the big buzz around is how valuable design is to business. The funny thing is the people doing all the talking are not designers but people such as Tom Peters, Daniel Pink, magazines as Business Week and Fast Company. This months issue of Fast Company is dedicated to Masters of Design. Good list of articles about design in business can be found here.

To me it's like the Amish have all gotten excited about a tractor on the farm which I talked about here. They can talk all they want be much isn't going to change until this happens:

"What we really need in order to prepare our children for the creative economy is a comprehensive education, something that takes them from aesthetics to algebra without pretending the two are mutually exclusive. ... As society diversifies and specializes, more and more different kinds of education and teaching styles must be made available.” (p.254) [See A Whole New Mind] Quote via Creative Generalist