Monday, June 13, 2005

More from GM's Bob Lutz about design

"A few years ago, planners would sift through reams of data, segment the market, analyze and deconstruct the data until they discovered a niche in which we needed a new product. Once the need for the vehicle was determined, the designers were given a formula to work with. Not a blank canvas, more like a paint-by-numbers scenario." more

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