The reality is...

Tom Peters who I have mentioned has been spreading the message about design to business world. Tom Peters: "Design is so critical it should be on the agenda of every meeting in every single department."

The reality is a meeting is held to discuss a new product to carry, review an ad campaign, package design, website or logo. Who makes the decisions, people who are not trained in design and have no clue but feel qualified to be making the choices. Most of them speak loudly and confidently since they have no idea how unqualified they really are or how foolish they sound. Most of these people aren't very good at their own jobs why pretend to be good at someone else's? I have witnessed this first hand and any designer can tell you that it's a poor attempt at hiding their weakness, actually it's a JOKE.

I worked for one of these clowns. After working for creative shops for many years I would finally end up in this place where the owner was a non-designer. He was so blind and the right side of his brain was missing in action. I never had anyone tell me they were training me or this was part of my learning curve until I ended up working for the "William Hung" of design. Lucky I have a sense of humor, but it's the funniest experience I have had yet.

If design should be on the agenda at every meeting then designers should have seats in the boardroom. Also, I will let the accounting department make the accounting decisions only if designers can do their jobs.