Toronto Unlimited

The city of Toronto has unveiled a new brand identity called Toronto Unlimited. The new identity was developed by TBWA Toronto and Brand Architecture International.

"The goal was to create a single Toronto brand and to develop a fresh new way of communicating the city's strong and dynamic identity to the rest of the world."

When I first heard Toronto Unlimited I wasn't clear what they were talking about. Hearing two words doesn't tell you much, but I doubt I will see the full campaign. If you live somewhere around the world and hear or see some advertising campaign about the city of Toronto email me. I would like to know what you think, is it working?

more info Toronto Branding Project