Crazy about Harry Potter

This quote from the Financial Times:

"...So is the whole phenomenon nothing more than a triumph of marketing? Would that it were so, for then you could sell anything.

But although a lot of clever marketing has gone into the Harry Potter brand - the decision to use Joanne Rowling's initials instead of her first name to avoid putting off boy readers, the secrecy over the plots, the midnight launches - children do not read long works of fiction and recommend them to friends because they have been suckered by the marketers. They do it because they enjoy them." more

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