Design and Business
"Really, what we're doing as designers is, ultimately, and inevitably, designing the business of the companies that we're working for. Whether you like it or not, the more innovative you try to be, the more you are going to affect the business and the business model." -Tim Brown, CEO Ideo
posted by Adriano Permalink
1 Comments:
Many people don't see the work that designers produce as what drives the company. We will always take back seats to those with business degrees since they shall never relinquish any control to individuals who merely create 'pretty pictures'. Designers need to better position themselves as propellers for any business.
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