Ontario Unlimited

The Globe and Mail reports that TBWA the agency which created the completely inept Toronto Unlimited campaign has been selected to do the same pathetic job for the province of Ontario. Wow it's a really fucking crazy world out there.

But it's easy to understand, think of it as a merry-go-round. You have a group of individuals riding who a part of this little group or circle. They call upon each for help and might even switch horses but it all goes on within this small group of friends. On the outside you have on lookers hoping to get on the ride, commenting that I could ride that horse better. Many on the outside without a doubt can do a better job but you're not on the ride asshole so just shut the fuck up. I suggest someone nuke the ride. What a sad display from the parties involved.

From the Globe and Mail:

An expert on branding from the Rotman School of Management at the University of Toronto said the mayor broke one of the cardinal rules of marketing by not standing behind his own product, "killing" the $4-million campaign.

"To be spending $4-million out of one hand and then on the other hand to be saying that it's an embarrassment and indefensible, boy that speaks to me as a shocking waste of money," David Dunne said.

But Prof. Dunne said the province made a smart move in selecting the same marketing firm as Toronto even though "David Miller seems to be doing his best to kill [Toronto Unlimited]."

This guy is an expert on branding and a professor too? Now I really understand it, the morons are teaching the morons, then they hire each other. Lets see the campaign is a total embarrassment and this guy believes it's a smart move in selecting the same firm to maintain the consistent stupidity right across the province. The mayors own product? The mayor didn't produce the campaign he might of been convinced buy the so called experts but he has more intelligence then some shit head from the Rottenhead School of Management.

Is it just me thinking that it takes 4 years of higher education to become really stupid.