Pop-Up Shops Are Hot

Shops that pop-up for a few months and then vanish is the idea behind retailer Vacant which will be opening a store in Chicago July 25 and soon in Toronto. They rely on buzz marketing and don't announce store openings. Link via Brand Noise

The "pop-up" store concept -- which blends retail with event marketing -- was born three years ago when cutting-edge retailer Vacant opened a shop in London for just a month. Now a variety of companies are using pop-ups to build buzz on the cheap; Method found that opening a temporary store cost no more than putting up a billboard. "Pop-up stores are the newest trend in guerrilla marketing," says Wendy Liebmann, president of WSL Strategic Retail. "We'll see a lot more of these in the future." Trendwatching