The Rise of Design

The latest issue of Business Week about innovation/creativity in business and previous issues of Fast Company are a good indication that the value of design is rising in the business community. But has the value of designers risen? Are they more involved in overall decisions and pulled into the boardroom, are salaries rising to indicate this true value? I have no evidence to indicate that this is true just because of few magazines are covering this topic.

I doubt you shall change the minds of individuals so quickly. How do I change the mind of a 50yr old with a business education who acted as if I had been released from prison for the rape and murder of two girls when I mentioned my background as a designer. Actually this man was also computer illiterate, had been in the same line of work all his life, not very good at it and not too bright. You can't, we can just hope these people quickly leave the workforce and stop hindering business. Businesses are the ones which ultimately lose out with this type of thinking.

If you tell business people that design is powerful almost challenging their genuflecting MBA degrees conflict arises. It's not designers doing the talking about design but business types since they need to control the discussion and will never relinquish much control to axe murders.